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This digital brand book has been developed in cooperation with many parties in the city, coordinated by Bureau Citybranding, an agency of the Municipality of The Hague.

Brand The Hague provides the basic framework for the “Approach to The Hague’s City Branding 2020” ("Aanpak Haagse Citybranding 2020"). This brand book is comprised of a presentation of the brand along with all its constituent elements. The purpose of Brand Book The Hague is to provide an inspiring toolkit consisting of practical resources such as core messages, facts and figures, photographs and videos. If you would like additional information or have any questions regarding the brand book, please send an e-mail to merk@denhaag.nl 



All files available from this site may be downloaded and used royalty-free to promote the city of The Hague. Materials should not be used for merchandising purposes and/or product advertising. In case of improper use, action will be undertaken.

If in doubt, please contact: merk@denhaag.nl.

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Bureau Citybranding